Prism aggregates cap table data, transfer restrictions, and indicative pricing so secondaries intermediaries stop rebuilding the same intel from scratch on every deal.
The private markets information gap costs intermediaries hours per deal — and deals.
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AI-powered private company intelligence for secondaries intermediaries
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Benedict Portugal served as a Senior Private Markets Analyst at EquityZen, driving $50M in capital commitments across late-stage private company SPVs. Prior to EquityZen, he built out sales infrastructure at WisdomTree Investments, developing a ground-level understanding of the operations side of institutional asset management.
He is the author of Secondaries and Structure, a Substack publication covering secondary market transactions and late-stage private company analysis. Read by investors interested in secondaries and alternatives for private market liquidity.
Prism is Benedict's answer to the most persistent inefficiency he observed across every role. The absence of a standardized research layer for private markets secondaries. Every deal rebuilds the same intelligence from scratch. Prism is built to end that.
The through line across every role has been the same: information gaps destroy deal velocity. WisdomTree taught him how institutions distribute capital. EquityZen showed him where the research layer breaks down. Prism is where both observations converge. Outside of work, Benedict is someone who has spent too many hours thinking about why private markets still run on email threads and gut feel.
The secondaries market for private company shares has grown dramatically — but the research infrastructure hasn't kept pace. While public markets have Bloomberg terminals, earnings databases, and analyst coverage, private markets have email threads and relationship networks.
EquityZen was where the problem became undeniable. Supporting $250M+ in investor assets across late-stage SPVs, I watched the same pattern repeat on every deal — hours spent rebuilding intel on companies that dozens of other intermediaries had already researched independently. The information asymmetry wasn't a feature. It was a tax on every transaction, paid by everyone, benefiting no one.
Prism is the aggregation layer that ends that cycle. Cap table data, transfer restrictions, indicative pricing — structured, searchable, and ready the moment a deal lands on your desk.